Privacy Policy

In order to improve customer experience, we capture information about you in order to improve your overall experience of the UP&CUT community.

This policy is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.

This policy applies however you provide personal information to us, whether you go online to our website, contact us via social media, visit our stockists or whether you telephone, email or write to us.


What personal data do we collect?

UP&CUT Gym Apparel Limited may collect the following information about you:

- your name, age/date of birth, gender and other relevant demographic information;

- your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address;

- your social media handles;

- purchases and orders made by you;

- your online browsing activities on any of our websites including which items you store in your shopping cart;

- your communication and marketing preferences;

- your location;

- your correspondence and communications with us;

- other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter or public Facebook page).

This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this policy. Some personal data is collected directly, for example when you set up an online account on our website or send us an email. Other personal data is collected indirectly, for example when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources. We may anonymise and aggregate personal data for insight and research but this will not identify anyone.

Our website is not intended for children and we do not knowingly collect data relating to children.

How we use your data

UP&CUT Gym Apparel Limited use your personal data:

- to provide goods and services to you;

- to make a tailored website available to you;

- to manage any account(s) you hold with us;

- to verify your identity;

- for crime and fraud prevention, detection and related purposes;

- with your agreement, to contact you about promotional offers, events, products and services which we think may interest you;

- to show you promotional communications through online media as you browse the web;

- for analysis, insight and research purposes - to better understand your needs and ensure we are giving you what you want;

- to enable us to manage customer service interactions with you;

- where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Legal basis for using data

We are required to set out the legal basis for our processing of your personal data.

We collect and use customers’ personal data:

  1. as necessary to perform our contract with you:
    • for the purposes of complying with our duties and exercising our rights under a contract for the sale of goods or services to a customer; 
  2. as necessary for the pursuit of our legitimate interests, including:
    • selling and supplying goods and services to our customers;
    • promoting, marketing and advertising our products and services;
    • sending promotional communications which are relevant and tailored to individual customers
    • understanding our customers’ behaviour, activities, preferences, and needs;
    • improving existing products and services and developing new products and services;
    • protecting customers, employees and other individuals and maintaining their safety, health and welfare;
    • handling customer contacts, queries, complaints or disputes;
    • protecting our company, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us;
    • handling any legal claims or regulatory enforcement actions taken against us;
    • fulfilling our duties to our customers, colleagues, shareholders and other stakeholders;
  3. as necessary for complying with our legal obligations including:
    • where you exercise your rights under data protection laws
    • for compliance with legal and regulatory requirements;
    • to establish or defend legal rights;
  4. based on your consent for example in relation to sending direct marketing communications via email.

You have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

How we protect your data

UP&CUT Gym Apparel Limited is committed to keeping your personal data safe and secure.

Our security measures include:

- encryption of data;

- security controls which protect our IT systems infrastructure and our premises from external attack and unauthorised access.

What you can do to help protect your data

You should always be cautious when sharing your personal data. No one from our company will ever ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from UP&CUT Gym Apparel Limited asking you to do so, please ignore it and do not respond.

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety:

- keep your account passwords private because anyone who knows your password may access your account or be compromised if your account is accessed without authority;

- when creating a password, use a difficult word/number combination of at least 8 characters and something that is not easily guessed by hackers such as your name, email address, or other personal data that can be easily obtained. Also, frequently change your password. You can do this in your account settings;

- avoid using the same password for different online accounts.

How long we keep your data

We will not retain your data for longer than necessary for the purposes set out in this policy.

In summary, various laws, accounting and regulatory requirements applicable to us require us to retain certain records for specific amounts of time. In relation to your personal data, we will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organisational purposes. We will not keep your data for longer than is necessary for the purposes for which we collect them.

International transfers of your data

To deliver products and services to you, it is sometimes necessary to share your personal information outside of the European Economic Area (the EEA). This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.

If we transfer your personal information outside the EEA, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure.

Your rights

You have the following rights:

- the right to be informed about our processing or your personal data which is the aim of this policy;

- the right to request access to personal data we hold about you at any time;

- the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you;

- the right to object to processing of your personal data and/ or to withdraw any consent you have given us and to opt out of any marketing communications that we may send you;

- the right to prevent processing that is likely to cause damage or distress to you or anyone else;

- the certain rights in relation to automated decision making including profiling;

- the right to request that we erase your personal data in certain circumstances (the right to be forgotten) for example when the data are no longer necessary for the purpose for which we collected them;

- the right to have your personal data provided to you by us in a structured, commonly used and machine-readable format and transmitted to another data controller. This is known as the right to data portability.

If you wish to exercise any of the above rights, you can always contact us by email to